About Us

Our Company

Hawaiian Herbal Blessings, Inc. is the original traditionally fermented Hawaiian Noni juice company.

Our corporate office and juice fermenting and processing facilities are located on the North Shore of the beautiful, tropical island of Maui, in the State of Hawaii.

David Marcus is our company founder and President. After many years of involvement with gardening and herb growing he began to study Hawaiian healing techniques and Hawaiian herbal medicine in 1995. The Kahuna he studied with have passed their centuries old inherited legacy of healing on to him and this is the foundation of our company's philosophy and products.

By combining modern traditions and methods of processing with these Hawaiian customs and plants we now make available through our company many traditional Hawaiian plant remedies.

For the past twelve years, we have focused our efforts to specialize in the growing, processing and packaging of Morinda citrifolia, better known as Noni. Our Noni is grown in the lava-rich soils of Maui, Hawaii. Hawaiian Herbal Blessings has established long-term relationships with the Noni farmers who supply us with our Noni fruit. These relationships insure that only the white, ripe Noni fruit that is ready for our fermentation process is used in our Noni juice.

Hawaiian Herbal Blessings, also support the sustainable agricultural methods employed by our Noni suppliers. Our staffs assist where we can in sharing agricultural protocols to insure clean, safe fruit for our processing operations and customer satisfaction. We feel our company’s efforts in support of sustainable agriculture, soil-building, and non-chemical methods of fruit production are the future of agriculture on our Islands.

Most of our Noni juice and Noni products are made using the traditional Hawaiian aging and fermentation methods as they have been practiced on our Islands since the arrival of the Polynesians over 1500 years ago. Our Noni juice is fermented and pressed in small batches with careful consideration to Hawaiian traditions and protocol.

From the plants' rich beginnings in sun-blessed Hawaiian soil, through processing to finished form, the staffs at Hawaiian Herbal Blessings carefully oversees every step in the entire process of making our products. The freshness and superior quality of our products is guaranteed.

Why Noni?

Millennia ago Hawai'i Loa led his people to what was to be named after him as "The Hawai'ian Islands." They took along with them the essential items for rebuilding their lives in the new lands. Twenty seven plants (often referred to as the "Canoe Plants") accompanied them. Fourteen were food and included taro, nui (coconut) and 'ulu (breadfruit). Others were for wood, tapa (cloth) and healing. Of these few healing plants that made the voyage one was the NONI la'au. Noni la'au has been part of Hawai'ian healing traditions ever since. We at Hawaiian Herbal Blessings continue the tradition.

Three stages of noni growthNoni is the common Hawaiian name for Morinda citrifolia, also known as Indian Mulberry. The plant, indigenous to India, Malaysia, and Southeast Asia, is a type of evergreen ranging in size from a small bush to a tree 20 or 30 feet high. Approximately the size of a potato, the noni fruit has a lumpy appearance and a waxy, semi-translucent skin that ranges in color as it ripens from green to yellow to almost white. Native Hawaiians recognize it, sight unseen, because of the fruit's rancid smell when fully ripe. This smell decreases as the fruit is fermented and the juice is prepared. The taste is also improved during this processing.

Noni is receiving more and more attention from modern herbalists, medical physicians, and high-tech biochemists. Scientific studies within the last few decades lend support to the Hawaiians' and Polynesians' claims of its unusual healing power. Some of the health-related ingredients of Noni fruit that have been isolated are Morindone, Morindine, Acubin, Terpene compounds, L. Asperuloside, various Anthraquinones, Alazarin, Caproic Acid, Caprylic Acid, Scopoletin, Damnacanthal, and Alkaloids.

Alkaloids are colorless, complex and they are essential to maintaining healthy stasis in the body. Dr. Ralph Heinicke, a respected biochemist formerly at the University of Hawaii, has dedicated himself to the study of one alkaloid in particular found in Noni called xeronine. The body produces xeronine in order to activate enzymes and to regulate and give structure to proteins. According to Dr. Heinicke, without xeronine, life would not exist. However, extracting xeronine from the human body has been impossible to date. The body's protein molecules consume the alkaloid immediately after it is created; and therefore, there is never an appreciable, insoluble amount in the body.

Even though the noni juice has only negligible amounts of xeronine, the juice does contain very large amounts of a precursor to the essential alkaloid called proxeronine. Proxeronine is a colloid that, unlike most colloids, contains neither sugars, amino acids, nor nucleic acids and thereby has been overlooked by most biochemists. This compound initiates the release of xeronine in the intestinal tract after it comes in contact with a specific enzyme which is also contained in the noni juice. This particular chemical combination is believed to significantly affect cellular function, which can determine a whole host of physiological reactions. The enzymatic reactions that occur with taking noni juice on an empty stomach are what Dr. Heinicke believes set cellular repair into motion.

More detailed information and references can be found here and in the noni booklets available on the product order form page.


"With respect and reverence to nature's herbal gifts, we offer our gratitude to the Mountain, Ocean and the Land, and ask that these herbal products be instruments of God's healing to benefit humanity."

Please remember to add your portion of prayer, love and aloha, every time you give or take one of our products.

Herbs are gifts from the creator. It is with the highest respect and gratitude that Hawaiian Herbal Blessings gathers and prepares its herbal products. Good health is a state of balance. We offer you the finest, purest Hawaiian Noni to help you retain and maintain this precious balance.

We believe that equally important as the Noni is your loving and appreciative use of it. Our Hawaiian teachers have shared their herbal wisdom with us. Now, we offer this to you. Please use it with reverence and gratitude to receive the most benefit from it.

Hawaiian Herbal Blessings offers its sincere appreciation to the Kupuna and Kahuna on Maui, who have shared their herbal knowledge and traditions. Without their support and encouragement these products would not be available.

Mahalo nui loa (thank you from the heart).

810 Kokomo Rd. Ste 176,

Haiku, Hi


Tel: 808-575-7829